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Culture 24

The brief

Culture24 is a charity helping arts and heritage organisations connect with their audiences. They came to MO to ask us to help run a social competition for culture venues around the UK to enter.

The work

Each venue had the chance to win one of ten high profile artists to take part in a ‘meet-the-artist’ evening during the Museums at Night Festival. To win, venues had to galvanise members of the public to vote for them.

We made it quick and easy for visitors to vote online. To do this, we designed and built an online poll for each venue to use on their website to capture votes during the competition.

The result 

The campaign won the M&M award for ‘Best Contribution by a Media Owner’ and generated some impressive results.

80,000 unique visitors to the bespoke microsite.
63,000 votes were cast by 1.480 registered Metro readers who responded to the campaign.
60% of Metro readers thought HP was more appealing as a result of the campaign.