IDG Global Library Bookshelf

The brief

IDG Connect’s global IT White Paper library is well known and used by its busy, ambitious audience. Our brief was to create a self-funding digital product that would add enormous value to the library and make it even easier for people to get the information they need, when they need it.

The work

We designed and built an innovative app that gives users easy access to 6,000 white papers, business titles and videos, to help readers do business better. Users can then save the resources they want to their own personal digital ‘bookshelf’, to read whilst they are offline.

Sponsored by Oracle, the app also housed an iZone. IT companies could sponsor their own bespoke branded space within the iZone where they could upload a range of content for readers to use. Cleverly, we created the app so that companies could be added or removed from the iZone without the app having to be updated by a user – meaning content from new sponsors would be visible whether a user had updated their app when promoted or not.