Intent Data for smarter B2B demand generation

Turn buying signals into pipeline.

Demand Studio combines company intent and contact intent to help you identify the right accounts, surface the right people, and engage them with the right message at the right time.

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89M+decision makers
Globalcompany & contact coverage
GDPRprivacy-minded data foundation

A strong data foundation.

Our data approach is built to support intelligence, engagement and revenue generation — without overwhelming the page.

I

Intelligence

Proprietary company and contact intelligence designed to help you pinpoint opportunity and prioritise action.

E

Engagement

Intent insights fuel more relevant messaging, better targeting and more informed follow-up across channels.

R

Revenue

When you combine the right accounts with the right contacts, you improve efficiency and create stronger pipeline outcomes.

Demand Studio Contact Score

Prioritise contacts using a simple scoring layer based on profile fit, activity and engagement relevance.

Activation-ready data

Use intent signals to power outbound activity, nurture programmes, sales enablement and integrated demand generation.

89M+decision makers
Globalcoverage across regions
ICPfit for targeted programmes
Compliantprivacy-minded data practices

How it works.

Keep it simple: identify demand, find the people behind it, then activate with the right outreach.

Company intent helps you spot where demand is building

  • Surface active accounts researching relevant topics
  • Prioritise sectors, territories or named target accounts
  • Give marketing and sales a shared starting point

Contact intent helps you know who to engage

  • Identify the decision makers and influencers inside those accounts
  • Add context from content engagement and behavioural signals
  • Support more personal, more timely follow-up

What this enables

Use your intent data across the full demand generation journey.

ABM targeting Content promotion Lead generation Sales enablement Nurture journeys Warm handover

Want a cleaner, smarter way to use intent data?

Demand Studio helps brands combine intelligence, engagement and revenue-focused activation through company intent and contact intent data.

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